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Delivering market knowledge in the dark continent

Date of publication: September 1, 1998

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Michael Wragg

Abstract:

This paper combines case history material with detail on current innovative techniques used in adapting traditional approaches to retail tracking to the prevailing circumstances in these emerging markets. The author concentrates first on technical aspects of delivering actionable data and then discusses different approaches to turning data into knowledge given the practicalities of marketing in the markets concerned.

Michael Wragg

Author

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Research Papers

Managing the knowledge

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Franz Tessun

 

September 1, 1998

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Citation

Tessun, F. (1998a, September 01). Managing the knowledge. ANA - ESOMAR. Retrieved May 11, 2025, from


https://ana.esomar.org/documents/managing-the-knowledge


Research Papers

Networking knowledge within circles of Interest in the Eureko group

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Authors: Arnold Burlage, Pieter Van Eeden, Karel C. P. Slootman

Company: GfK

September 1, 1998

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Citation

Burlage, Van Eeden and Slootman (1998a, September 01). Networking knowledge within circles of Interest in the Eureko group . ANA - ESOMAR. Retrieved May 11, 2025, from


https://ana.esomar.org/documents/networking-knowledge-within-circles-of-interest-in-the-eureko-group-


Research Papers

Focusing knowledge on the issues

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Authors: Jean Mcdougall, Sue Gardiner

Company: KANTAR TNS Malaysia

September 1, 1998

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Citation

Mcdougall and Gardiner (1998a, September 01). Focusing knowledge on the issues . ANA - ESOMAR. Retrieved May 11, 2025, from


https://ana.esomar.org/documents/focusing-knowledge-on-the-issues-


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Citation

Wragg, M. (1998a, September 01). Delivering market knowledge in the dark continent . ANA - ESOMAR. Retrieved May 11, 2025, from


https://ana.esomar.org/documents/focusing-knowledge-on-the-issues-