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Developing a service strategy

Date of publication: June 15, 1987

Catalogue: Seminar 1987: Strategies For Service Management

Author: Conrad Free

Abstract:

The basis of my paper concerns the development of Service Management Strategies. With this in mind, my presentation is split into three distinct parts.

Conrad Free

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Research Papers

Developing a global pricing strategy

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Authors: Clive Sims, Adam Phillips, Trevor Richards

 

June 15, 1991

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Citation

Sims, Phillips and Richards (1991a, June 15). Developing a global pricing strategy. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/developing-a-global-pricing-strategy


Research Papers

Customer service as a component of retailing strategy

Catalogue: Seminar 1989: Adding Value To Retail Offerings

Author: David Walters

 

June 15, 1989

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Citation

Walters, D. (1989a, June 15). Customer service as a component of retailing strategy. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/customer-service-as-a-component-of-retailing-strategy


Research Papers

Creating a service culture

Catalogue: Seminar 1987: Strategies For Service Management

Authors: Don Porter, John F. Swift

 

June 15, 1987

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Citation

Porter and Swift (1987a, June 15). Creating a service culture. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/creating-a-service-culture


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Citation

Free, C. (1987a, June 15). Developing a service strategy. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/creating-a-service-culture