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Developing fragrances for developing markets

Date of publication: June 26, 2009

Catalogue: Fragrance 2009: The Trends Mistral

Company: Givaudan

Authors: Maurizio Volpi, Emmanuelle Constantino, Thomas Inglesant

Abstract:

This presentation describes the work that has been done by Givaudan in putting together best practices and shared knowledge in developing fragrances for developing markets. The outcome is shown in the form of small case studies that underline opportunities and challenges when dealing with such a broad topic.

Maurizio Volpi

Author

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Emmanuelle Constantino

Author

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Thomas Inglesant

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Research Papers

Fragrance innovation

Catalogue: Fragrance 2009: The Trends Mistral

Authors: Lise Dreyfuss, Sylvie Danilo, Claire Garrel

 

June 26, 2009

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Citation

Dreyfuss, Danilo and Garrel (2009a, June 26). Fragrance innovation. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/fragrance-innovation


Research Papers

The sweet smell of success

Catalogue: Fragrance 2009: The Trends Mistral

Author: Vivien S. Wilton-Middlemass

 

June 26, 2009

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Citation

Wilton-Middlemass, V. S. (2009a, June 26). The sweet smell of success. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/the-sweet-smell-of-success


Research Papers

Putting fragrance in perspective

Catalogue: Fragrance 2009: The Trends Mistral

Authors: Howard R. Moskowitz, Rieko Shofu, Marco Bevolo, David Moskowitz

Company: Moskowitz Jacobs Inc.

June 26, 2009

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Citation

Moskowitz, Shofu, Bevolo and Moskowitz (2009a, June 26). Putting fragrance in perspective. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/putting-fragrance-in-perspective


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Citation

Volpi, Constantino and Inglesant (2009a, June 26). Developing fragrances for developing markets. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/putting-fragrance-in-perspective