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Developing fragrances for developing markets

Date of publication: June 26, 2009

Catalogue: Fragrance 2009: The Trends Mistral

Company: Givaudan

Authors: Maurizio Volpi, Emmanuelle Constantino, Thomas Inglesant

Abstract:

This presentation describes the work that has been done by Givaudan in putting together best practices and shared knowledge in developing fragrances for developing markets. The outcome is shown in the form of small case studies that underline opportunities and challenges when dealing with such a broad topic.

Maurizio Volpi

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Emmanuelle Constantino

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Thomas Inglesant

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Volpi, Constantino and Inglesant (2009a, June 26). Developing fragrances for developing markets. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/finding-and-developing-new-talent