Back

How can premium brands survive during an economic recession?

Date of publication: October 23, 2005

Catalogue: Latin America 2005

Companies: Unilever, ABACO Research, Moskowitz Jacobs Inc.

Authors: Alex Gofman, Karol Sapiro, Mara Pezzotti, Renata Stefaneli, Alan Grabowsky, Howard R. Moskowitz

Abstract:

The paper presents results of a fundamental work conducted across a wide range of Unilever products in Brazil to provide knowledge-based guidance for a multi-faceted CRM program. The paper shows the importance of a systematic research-based approach to problem solution in a challenging business environment. The paper concludes with suggestions and practical recommendations on how the approach can be used on a sustained basis across different industries, and how it can be appropriately modified to apply to smaller companies.

Alex Gofman

Author

This is a long description of some author details.

Karol Sapiro

Author

This is a long description of some author details.

Mara Pezzotti

Author

This is a long description of some author details.

Renata Stefaneli

Author

This is a long description of some author details.

Alan Grabowsky

Author

This is a long description of some author details.

Howard R. Moskowitz

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Launching innovations during economic slowdown

Catalogue: Congress 2009: Leading The Way

Authors: Marcin Penconek, Mark Gillespie

Company: Nielsen

September 21, 2009

×

Citation

Penconek and Gillespie (2009a, September 21). Launching innovations during economic slowdown. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/launching-innovations-during-economic-slowdown


Research Papers

How can local brands survive in a global world?

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Author: John Fanning

 

September 14, 2003

×

Citation

Fanning, J. (2003a, September 14). How can local brands survive in a global world?. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/how-can-local-brands-survive-in-a-global-world-


Research Papers

How to overcome the recession?

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Dirk Huisman

Company: SKIM

June 15, 1982

×

Citation

Huisman, D. (1982a, June 15). How to overcome the recession?. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/how-to-overcome-the-recession-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Gofman et al. (2005a, October 23). How can premium brands survive during an economic recession?. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/how-to-overcome-the-recession-