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Emotion and inspiration at the Van Gogh Museum

Date of publication: June 15, 2013

Catalogue: Congress 2013: Think Big

Company:

Authors: Saskia Brocx, Laurine van de Wiel

Abstract:

Emotion drives consumer behaviour and lies at the heart of consumers' brand decisions. This is a case study of a successfully executed research study on human and brand related emotions in a worldwide renowned museum. The Van Gogh Museum and TNS have taken visitor research to the next level and took a deep-dive into the emotions and social values that drive the museum experience. The study has also delivered the required input to help make important strategic decisions for audience centricity in a mandate-driven organisation.

Saskia Brocx

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Laurine van de Wiel

Author

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Emotion and inspiration at the Van Gogh Museum

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Brocx and van de Wiel (2013a, September 26). Emotion and inspiration at the Van Gogh Museum. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/emotion-and-inspiration-at-the-van-gogh-museum-8060


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Brocx and van de Wiel (2013a, June 15). Emotion and inspiration at the Van Gogh Museum. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/on-the-appreciation-process-of-art-objects-and-the-experience-of-visiting-an-exhibition-in-an-art-museum