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Evaluating the potential of interactive systems

Date of publication: June 15, 1985

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Authors: Ronan Knox, Michel Olszewski

Abstract:

The authors believe that there is considerable potential for residential viewdata, including interactive services, in the UK, and that the leading role of market research function in Club 403 allowed immense progress to be made. Communication of this progress to industry, the television trade, the media and the public must now be the next stage of market development.

Ronan Knox

Author

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Michel Olszewski

Author

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Donato and Soong (1994a, May 01). Theory and data in the design of interactive television structures. ANA - ESOMAR. Retrieved June 03, 2025, from


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Citation

Knox and Olszewski (1985a, June 15). Evaluating the potential of interactive systems. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/interactive-service-to-management