Evaluating the potential of interactive systems

Date of publication: June 15, 1985

Abstract:

The authors believe that there is considerable potential for residential viewdata, including interactive services, in the UK, and that the leading role of market research function in Club 403 allowed immense progress to be made. Communication of this progress to industry, the television trade, the media and the public must now be the next stage of market development.

  • PDF
  • This could also be of interest