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Examining the relationship between ethnic affinity and brand

Date of publication: July 1, 2000

Catalogue: Ethnic Marketing 2000

Authors: Neal M. Burns, Martha G. Russell

Abstract:

This paper deals with the relationship between two issues: ethnicity and its impact on everyday life; and the relationship of brand affinity to perceived ethnic origins. The fieldwork was conducted by means of an Internet survey and the results are examined in the context of studies on acculturation and brand loyalty.

Neal M. Burns

Author

This is a long description of some author details.

Martha G. Russell

Author

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Research Papers

The Internet

Catalogue: Ethnic Marketing 2000

Author: Reynaldo Caudillo

 

July 1, 2000

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Citation

Caudillo, R. (2000a, July 01). The Internet. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/the-internet


Research Papers

Learning from ethnic market research in the United States

Catalogue: Ethnic Marketing 2000

Author: Hy Mariampolski

Company: QualiData Research Inc.

July 1, 2000

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Citation

Mariampolski, H. (2000a, July 01). Learning from ethnic market research in the United States. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/learning-from-ethnic-market-research-in-the-united-states


Research Papers

The heart of the target

Catalogue: Ethnic Marketing 2000

Authors: Thinus de Wet, Nick Millett, Olwen H. Wolfe

 

July 1, 2000

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Citation

de Wet, Millett and Wolfe (2000a, July 01). The heart of the target. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/the-heart-of-the-target


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Citation

Burns and Russell (2000a, July 01). Examining the relationship between ethnic affinity and brand. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/the-heart-of-the-target