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Experiences in planning the economic transformation of textile areas

Date of publication: June 15, 1973

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: A. Martelli

Abstract:

This report may perhaps seem atypical in a meeting of experts dedicated essentially to market research. In fact, rather than concerning the research itself or its relevant techniques, it regards their use when faced with a specific problem which in turn, although it proceeds from analyses and considerations of an economical nature, concerns qualitative, not to say political choices and indications.

A. Martelli

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Research Papers

Market analysis in regional economic development

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Authors: M. G. Christopher, Gordon S.C. Wills

 

June 15, 1973

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Citation

Christopher and Wills (1973a, June 15). Market analysis in regional economic development. ANA - ESOMAR. Retrieved January 19, 2026, from


https://ana.esomar.org/documents/market-analysis-in-regional-economic-development


Research Papers

Some experiences in consideration of marketing aspects in corporate planning

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: G. Lehoczky

 

September 1, 1973

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Citation

Lehoczky, G. (1973a, September 01). Some experiences in consideration of marketing aspects in corporate planning. ANA - ESOMAR. Retrieved January 19, 2026, from


https://ana.esomar.org/documents/some-experiences-in-consideration-of-marketing-aspects-in-corporate-planning


Research Papers

Consumer panel and retailer panel as instruments for short, medium and long term planning in the textile ready made industry

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research

Author: Salvatore Ceglia

 

September 1, 1970

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Citation

Ceglia, S. (1970a, September 01). Consumer panel and retailer panel as instruments for short, medium and long term planning in the textile ready made industry. ANA - ESOMAR. Retrieved January 19, 2026, from


https://ana.esomar.org/documents/consumer-panel-and-retailer-panel-as-instruments-for-short-medium-and-long-term-planning-in-the-textile-ready-made-industry


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Martelli , A. (1973a, June 15). Experiences in planning the economic transformation of textile areas. ANA - ESOMAR. Retrieved January 19, 2026, from


https://ana.esomar.org/documents/consumer-panel-and-retailer-panel-as-instruments-for-short-medium-and-long-term-planning-in-the-textile-ready-made-industry