Abstract:
The paper demonstrates how a very simple approach was applied to a particular problem of 'Trade Off'. As part of a large scale survey into the public knowledge of, and attitudes towards Local Authority Financing, Research Surveys of Great Britain were asked to find out how people would wish to increase or decrease Local Government spending (bearing in mind that they themselves were the source of the revenue) and within the total, how they would 'trade off' expenditure between the various services provided.
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The future development of international research...
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Research Papers
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Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Authors: Ronan Knox, Michel Olszewski
 
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