Abstract:
The paper demonstrates how a very simple approach was applied to a particular problem of 'Trade Off'. As part of a large scale survey into the public knowledge of, and attitudes towards Local Authority Financing, Research Surveys of Great Britain were asked to find out how people would wish to increase or decrease Local Government spending (bearing in mind that they themselves were the source of the revenue) and within the total, how they would 'trade off' expenditure between the various services provided.
This could also be of interest:
Research Papers
Brand/price trade-off
Catalogue: Seminar 1987: Micro And Macro Market Modelling
Author: Rory P. Morgan
 
October 26, 1987
Research Papers
The baptism of the trade off model in Europe
Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Dick Westwood, Peter J. Hayes
 
September 1, 1974
Research Papers
Trade research
Catalogue: Consumer Market Research Handbook
Authors: Gill Welch, Brian C. Pymont
 
August 1, 1986
