Abstract:
The youth market is a complex market with many divisions, many apparent contradictions and many ambiguities. It is also a rapidly changing market but high-tech state of the art products coexist alongside very traditional products. A parallel can be drawn between computers and television because just as previous generations have grown up with television and television advertising, today's generation is growing up with computers which offer interaction
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Research Papers
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Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
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Research Papers
To find opportunities in the youth market
Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
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