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How to advertise effectively to children and youth?

Date of publication: October 22, 1997

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Author: Glen Smith

Abstract:

The youth market is a complex market with many divisions, many apparent contradictions and many ambiguities. It is also a rapidly changing market but high-tech state of the art products coexist alongside very traditional products. A parallel can be drawn between computers and television because just as previous generations have grown up with television and television advertising, today's generation is growing up with computers which offer interaction

Glen Smith

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Research Papers

How children use television advertising and how we can learn to communicate more effectively with them

Catalogue: Seminar 1984: Marketing To Children And Young Consumer

Authors: Emer Rodnight, David Williams

Company: Ogilvy

June 15, 1984

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Citation

Rodnight and Williams (1984a, June 15). How children use television advertising and how we can learn to communicate more effectively with them. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/how-children-use-television-advertising-and-how-we-can-learn-to-communicate-more-effectively-with-them


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Reversing trends: Children and consumption

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Author: Albert J. Yesk

 

June 15, 1992

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Yesk, A. J. (1992a, June 15). Reversing trends: Children and consumption. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/reversing-trends-children-and-consumption


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To find opportunities in the youth market

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Author: Mick Williamson

 

June 15, 1992

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Williamson, M. (1992a, June 15). To find opportunities in the youth market. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/to-find-opportunities-in-the-youth-market


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Citation

Smith, G. (1997a, October 22). How to advertise effectively to children and youth?. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/to-find-opportunities-in-the-youth-market