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How to advertise effectively to children and youth?

Date of publication: October 22, 1997

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Author: Glen Smith

Abstract:

The youth market is a complex market with many divisions, many apparent contradictions and many ambiguities. It is also a rapidly changing market but high-tech state of the art products coexist alongside very traditional products. A parallel can be drawn between computers and television because just as previous generations have grown up with television and television advertising, today's generation is growing up with computers which offer interaction

Glen Smith

Author

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Research Papers

How kids use radio

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage

Author: Thomas C.N. Evans

 

June 15, 1999

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Citation

Evans, T. C. (1999a, June 15). How kids use radio. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/how-kids-use-radio


Research Papers

The new generasians™

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Authors: Anthony Dobson, Duncan Morris

Company: Nielsen

June 15, 1998

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Citation

Dobson and Morris (1998a, June 15). The new generasians™. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/the-new-generasians-


Research Papers

Media reality of kids

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Authors: Brigitte Melzer-Lena, Olaf Hansen, Christoph Blum, Axel Dammler

Company: iconkids & youth international research GmbH

October 22, 1997

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Citation

Melzer-Lena, Hansen, Blum and Dammler (1997a, October 22). Media reality of kids . ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/media-reality-of-kids-


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Citation

Smith, G. (1997a, October 22). How to advertise effectively to children and youth?. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/media-reality-of-kids-