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Global advertising research approaches

Date of publication: November 1, 1996

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Company:

Authors: Jeremy Green, Terry Willie

Abstract:

It has taken a relatively short time for Millward Brown to evolve from a small agency in the United Kingdom to our first work in Asian markets in 1987 - a third stage in steady globalization of the company and its research products. Our own research careers have evolved along parallel lines to this - from beginnings in the United Kingdom, through projects across Europe, to being ‘shipped’ to the New York office where we are now based.

Jeremy Green

Author

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Terry Willie

Author

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Klein, P. (1990a, June 15). Global advertising. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/global-advertising


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Catalogue: Global Market Research

Author: ESOMAR B.V.

 

September 13, 2010

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B.V., E. (2010a, September 13). Global Market Research 2010. ANA - ESOMAR. Retrieved June 03, 2025, from


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Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Authors: Lisa Rayder, Charlotte E. Sibley

 

September 14, 2003

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Rayder and Sibley (2003a, September 14). Global marketing research to support global marketing . ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/global-marketing-research-to-support-global-marketing-


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Citation

Green and Willie (1996a, November 01). Global advertising research approaches. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/global-marketing-research-to-support-global-marketing-