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Global advertising research approaches

Date of publication: November 1, 1996

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Company:

Authors: Jeremy Green, Terry Willie

Abstract:

It has taken a relatively short time for Millward Brown to evolve from a small agency in the United Kingdom to our first work in Asian markets in 1987 - a third stage in steady globalization of the company and its research products. Our own research careers have evolved along parallel lines to this - from beginnings in the United Kingdom, through projects across Europe, to being ‘shipped’ to the New York office where we are now based.

Jeremy Green

Author

This is a long description of some author details.

Terry Willie

Author

This is a long description of some author details.

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Citation

Green and Willie (1996a, November 01). Global advertising research approaches. ANA - ESOMAR. Retrieved July 16, 2025, from


https://ana.esomar.org/documents/global-advertising-research-approaches