Back

Grecian lotion and Restoria postal product test

Date of publication: August 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

In seeking applicants by means of a "coupon-ed" advertisement to test five variants of Greciah 2000, a surplus of applications was received. It was decided to use a proportion of these to test Grecian 2000 Lotion against its main United Kingdom competitor, Restoria. The research was required in the United Kingdom in order to obtain comparative data between the two products on:

1. Perceived effectiveness and overall evaluation;

2. 'Secondary' benefits.

CRAM/Peter Cooper Archive

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

, C. (1976a, August 01). Grecian lotion and Restoria postal product test. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/grecian-lotion-and-restoria-postal-product-test