Grecian lotion and Restoria postal product test

Date of publication: August 1, 1976


In seeking applicants by means of a "coupon-ed" advertisement to test five variants of Greciah 2000, a surplus of applications was received. It was decided to use a proportion of these to test Grecian 2000 Lotion against its main United Kingdom competitor, Restoria. The research was required in the United Kingdom in order to obtain comparative data between the two products on:

1. Perceived effectiveness and overall evaluation;

2. 'Secondary' benefits.

CRAM/Peter Cooper Archive


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