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Grecian lotion and Restoria postal product test

Date of publication: August 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

In seeking applicants by means of a "coupon-ed" advertisement to test five variants of Greciah 2000, a surplus of applications was received. It was decided to use a proportion of these to test Grecian 2000 Lotion against its main United Kingdom competitor, Restoria. The research was required in the United Kingdom in order to obtain comparative data between the two products on:

1. Perceived effectiveness and overall evaluation;

2. 'Secondary' benefits.

CRAM/Peter Cooper Archive

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Research Reports

Grecian 2000

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

December 1, 1975

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, C. (1975a, December 01). Grecian 2000. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/grecian-2000


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Postal contact

Catalogue: ESOMAR Congress 1968

Author: Hakan K. E. Karlsson

 

June 15, 1968

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Karlsson, H. K. (1968a, June 15). Postal contact. ANA - ESOMAR. Retrieved April 26, 2024, from


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Silver dollar inducement for previous non-returners of Grecian 2000 questionnaire

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

November 18, 1974

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Citation

, C. (1974a, November 18). Silver dollar inducement for previous non-returners of Grecian 2000 questionnaire. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/silver-dollar-inducement-for-previous-non-returners-of-grecian-2000-questionnaire


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Citation

, C. (1976a, August 01). Grecian lotion and Restoria postal product test. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/silver-dollar-inducement-for-previous-non-returners-of-grecian-2000-questionnaire