Back

Grecian lotion and Restoria postal product test

Date of publication: August 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

In seeking applicants by means of a "coupon-ed" advertisement to test five variants of Greciah 2000, a surplus of applications was received. It was decided to use a proportion of these to test Grecian 2000 Lotion against its main United Kingdom competitor, Restoria. The research was required in the United Kingdom in order to obtain comparative data between the two products on:

1. Perceived effectiveness and overall evaluation;

2. 'Secondary' benefits.

CRAM/Peter Cooper Archive

Author

This is a long description of some author details.

This could also be of interest:

Research Reports

Grecian 2000

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

December 1, 1975

×

Citation

, C. (1975a, December 01). Grecian 2000. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/grecian-2000


Research Papers

Postal contact

Catalogue: ESOMAR Congress 1968

Author: Hakan K. E. Karlsson

 

June 15, 1968

×

Citation

Karlsson, H. K. (1968a, June 15). Postal contact. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/postal-contact


Research Reports

Silver dollar inducement for previous non-returners of Grecian 2000 questionnaire

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

November 18, 1974

×

Citation

, C. (1974a, November 18). Silver dollar inducement for previous non-returners of Grecian 2000 questionnaire. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/silver-dollar-inducement-for-previous-non-returners-of-grecian-2000-questionnaire


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

, C. (1976a, August 01). Grecian lotion and Restoria postal product test. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/silver-dollar-inducement-for-previous-non-returners-of-grecian-2000-questionnaire