Holiday planning and actualization

Date of publication: June 15, 1982


The paper deals with a detained investigation in the nature of the holiday planning process. The forecasting entities have to be holiday segments. It is comparible with forecasting sales for specific product attributes. At this specific level problems arise because a holiday has too many marketing relevant attributes which are highly interrelated and substantial unstable during the planning process. Other relevant methods, treating the planning process as a black box, like time series analysis will be tested when enough observations are available.

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