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How many countries are there in one country?

Date of publication: May 12, 2002

Catalogue: Latin America 2002

Companies: The Coca-Cola Company , Compañia de Negocios Moiguer

Authors: Fernando Moiguer, Jorge Karol, Marita Soto, Santiago Bargagna, José L. Petris

Abstract:

The purpose of this paper is to describe a methodology that enables the discovery and comprehension of the new consumption geographies and brand links established in Argentina within the framework of the changes undergone in the last decade.

Fernando Moiguer

Author

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Jorge Karol

Author

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Marita Soto

Author

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Santiago Bargagna

Author

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José L. Petris

Author

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Research Papers

Latin American trends: Local societies, local consumption and global brands

Catalogue: Latin America 2004: Integrating Diversity Across the Continent

Authors: Esteban Socorro, Fernando Moiguer

Companies: The Coca-Cola Company , Compañia de Negocios Moiguer

October 24, 2004

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Citation

Socorro and Moiguer (2004a, October 24). Latin American trends: Local societies, local consumption and global brands. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/latin-american-trends-local-societies-local-consumption-and-global-brands


Research Papers

Construction of innovation environments

Catalogue: ESOMAR Conference 2005: Innovate!

Authors: Jorge Karol, Carmen Suen Blanc

 

February 27, 2005

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Citation

Karol and Blanc (2005a, February 27). Construction of innovation environments. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/construction-of-innovation-environments


Research Papers

Shaping high level business decisions through dynamic understanding of consumer insights

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Authors: Esteban Coll, Fernando Moiguer, Ricardo Kirschbaum, Mariela Mociulsky, Guillermo Oliveto, Jorge Karol

Companies: Compañia de Negocios Moiguer, CCR Group

September 19, 2004

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Citation

Coll et al. (2004a, September 19). Shaping high level business decisions through dynamic understanding of consumer insights. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/shaping-high-level-business-decisions-through-dynamic-understanding-of-consumer-insights


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Citation

Moiguer, Karol, Soto, Bargagna and Petris (2002a, May 12). How many countries are there in one country? . ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/shaping-high-level-business-decisions-through-dynamic-understanding-of-consumer-insights