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How many countries are there in one country?

Date of publication: May 12, 2002

Catalogue: Latin America 2002

Companies: The Coca-Cola Company , Compañia de Negocios Moiguer

Authors: Fernando Moiguer, Jorge Karol, Marita Soto, Santiago Bargagna, José L. Petris

Abstract:

The purpose of this paper is to describe a methodology that enables the discovery and comprehension of the new consumption geographies and brand links established in Argentina within the framework of the changes undergone in the last decade.

Fernando Moiguer

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Jorge Karol

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Marita Soto

Author

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Santiago Bargagna

Author

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José L. Petris

Author

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Moiguer, Karol, Soto, Bargagna and Petris (2002a, May 12). How many countries are there in one country? . ANA - ESOMAR. Retrieved November 22, 2024, from


https://ana.esomar.org/documents/how-global-are-global-brands-