Abstract:
The purpose of this paper is to describe a methodology that enables the discovery and comprehension of the new consumption geographies and brand links established in Argentina within the framework of the changes undergone in the last decade.
Research Papers
Construction of innovation environments
Catalogue: ESOMAR Conference 2005: Innovate!
Authors: Jorge Karol, Carmen Suen Blanc
 
February 27, 2005
Research Papers
Shaping high level business decisions through dynamic understanding of consumer insights
Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Esteban Coll, Fernando Moiguer, Ricardo Kirschbaum, Mariela Mociulsky, Guillermo Oliveto, Jorge Karol
Companies: Compañia de Negocios Moiguer, CCR Group
September 19, 2004
