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How methods of commercial research can help social planners

Date of publication: June 15, 1973

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Mary Tuck

Abstract:

This paper reviews the methods commonly used by market or commercial researchers to investigate the underlying motivations or determinants of choice. It comments on their validity and their suitability to social planning research. It is argued that social planning research has limited itself too frequently to factual information gathering and could usefully employ some of the techniques common in the commercial field. Reference is made to data currently being gathered and analysed concerned with recruitment to the army and decisions to remain in the army.

Mary Tuck

Author

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Tuck, M. (1973a, June 15). How methods of commercial research can help social planners. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/24-questions-to-help-buyers-of-social-media-research-