Back

How to communicate with the older age segment

Date of publication: June 15, 1989

Catalogue: Seminar 1989: The Untapped Gold Mine

Authors: Bernard C. Bennett, David Bergg

Abstract:

Life cycle theory is a key element in the practice of advertising and marketing. Over recent years, the emphasis has been on the young, particularly the YUPPIE. Today the emphasis is being redressed because YUPPIES mature and turn into w hat? In 1988 LWT interviewed a number of mature Londoners about their lifestyles; this is what we discovered. The questions were posed by a professional LWT reporter in the Waterloo area of London. The sample does not pretend to be representative but does give insights into the attitudes and behaviour of older people in the modern world.

Bernard C. Bennett

Author

This is a long description of some author details.

David Bergg

Author

This is a long description of some author details.

Research Papers

The LWT investor

Catalogue: Seminar 1988: Research For Financial Services

Authors: Bernard C. Bennett, Tony Wornell

 

June 15, 1988

×

Citation

Bennett and Wornell (1988a, June 15). The LWT investor. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/the-lwt-investor


Research Papers

The impact of change on retail strategy, structure and performance

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Douglas J. Tigert

 

June 15, 1980

×

Citation

Tigert, D. J. (1980a, June 15). The impact of change on retail strategy, structure and performance. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/the-impact-of-change-on-retail-strategy-structure-and-performance


Research Papers

Using consumer data to ensure quality service in Europe

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Susan C. Hinderaker

 

September 8, 1991

×

Citation

Hinderaker, S. C. (1991a, September 08). Using consumer data to ensure quality service in Europe . ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/using-consumer-data-to-ensure-quality-service-in-europe-


  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Bennett and Bergg (1989a, June 15). How to communicate with the older age segment. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/using-consumer-data-to-ensure-quality-service-in-europe-