Abstract:
The purpose of this paper is to describe how a user can predict sensitivity of demand to price for consumer products. The trademarked name for the technique is $9.99 Price Testing. However, the technique itself is simply an application of classic experimental design. At the end of this paper, you should have enough understanding of the technique to design and conduct such a study. There is both a science and an art to doing $9.99 Price Testing. The goal here is to communicate both the science and some of the art. I say "some of the art," because the real world is so infinitely complex that there is no way to fully communicate the art involved in all the possible applications.
This could also be of interest:
Research Papers
Price sensitivity analysis in the UK pharmaceutical market
Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Authors: Richard Dajda, David Owen
Company: KANTAR TNS Malaysia
June 15, 1987
Research Papers
How research can help to get the price right
Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Authors: Alan Wolfe, Peter Bartram
Company: Harris Interactive (Europe)
June 15, 1972
