In search of hope

Date of publication: September 10, 2014

Abstract:

This presentation is a quest to uncover the hidden and inspire the fallen to rise like a phoenix from the ashes. Preriit Souda (ESOMAR Young Researcher Winner 2011) and Rajna Rajan (ESOMAR Young Researcher Finalist 2012) join hands to explore what concerns and inspires young market researchers. Motivated by Preriit's critically acclaimed 2011 ESOMAR paper, they will dive deep into the minds of young researchers from various parts of the world to uncover problems and suggest solutions to attract not only the best talent to the industry, but more importantly to retain the inspired.

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