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Innovation diffusion in the digital age

Date of publication: November 11, 2018

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Lida Huji

Abstract:

Grounded in social science, the first to know innovations diffusion demonstrates the role of different categories of innovators in spreading the word of mouth. Is it possible to combine it with a data system to further support its predictability?

Lida Huji

Author

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Citation

Huji, L. (2018a, November 11). Innovation diffusion in the digital age. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/innovation-diffusion-in-the-digital-age