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Partners in innovation

Date of publication: November 28, 2004

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004

Authors: Mike Gadd, Laurie Thompson, Rachelle Deshaies

Abstract:

This paper addresses innovative online qualitative research with pharmacists across Canada. The paper explores why innovation is crucial to business success and how companies can work together to foster new ideas; how an online methodology yielded richer verbatim comments than traditional focus groups; and how an interactive and groundbreaking presentation technique helped to bring researchers to the decision-making table.

Mike Gadd

Author

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Laurie Thompson

Author

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Rachelle Deshaies

Author

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Research Papers

Distribution of animal medicines in the ECC

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market

Author: David J.S. Miller

 

November 24, 1976

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Citation

Miller, D. J. (1976a, November 24). Distribution of animal medicines in the ECC. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/distribution-of-animal-medicines-in-the-ecc


Research Papers

Against all odds!

Catalogue: Global Healthcare 2010: Trends And Innovation Booster

Authors: Dirk Frank, Marcus Neureiter

Company: GSK

March 3, 2010

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Citation

Frank and Neureiter (2010a, March 03). Against all odds!. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/against-all-odds-


Research Papers

Recent prescription and price policy of drugs in The Netherlands

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Authors: J. G. J. Huurman, Frits Spangenberg

Company: Motivaction International B.V.

June 15, 1987

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Citation

Huurman and Spangenberg (1987a, June 15). Recent prescription and price policy of drugs in The Netherlands. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/recent-prescription-and-price-policy-of-drugs-in-the-netherlands


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Citation

Gadd, Thompson and Deshaies (2004a, November 28). Partners in innovation. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/recent-prescription-and-price-policy-of-drugs-in-the-netherlands