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Partners in innovation

Date of publication: November 28, 2004

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004

Authors: Mike Gadd, Laurie Thompson, Rachelle Deshaies

Abstract:

This paper addresses innovative online qualitative research with pharmacists across Canada. The paper explores why innovation is crucial to business success and how companies can work together to foster new ideas; how an online methodology yielded richer verbatim comments than traditional focus groups; and how an interactive and groundbreaking presentation technique helped to bring researchers to the decision-making table.

Mike Gadd

Author

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Laurie Thompson

Author

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Rachelle Deshaies

Author

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Gadd, Thompson and Deshaies (2004a, November 28). Partners in innovation. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/customer-driven-innovation-through-online-communities