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Insight automation: Democracy, ethics and efficiency

Date of publication: September 23, 2018

Catalogue: Congress 2018

Authors: Jamie Rayner, Elizabeth P. Morgan

Abstract:

This case study outlines the way insights automation has paved the way for the efficient democratization of insights, to create a strategic role for market research within the corporation.

Jamie Rayner

Author

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Elizabeth P. Morgan

Author

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Research Papers

Insight automation: Democracy, ethics and efficiency

Catalogue: Congress 2018

Authors: Jamie Rayner, Elizabeth P. Morgan

 

September 23, 2018

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Citation

Rayner and Morgan (2018a, September 23). Insight automation: Democracy, ethics and efficiency. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/insight-automation-democracy-ethics-and-efficiency-9372


Research Papers

Implementing automation in LATAM

Catalogue: Latin America 2019

Authors: Gabriel Velez, Fabio Paiva

Company: PepsiCo

April 7, 2019

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Citation

Velez and Paiva (2019a, April 07). Implementing automation in LATAM. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/implementing-automation-in-latam


Research Papers

Market research and democracy

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Peter Cooper

 

September 1, 1998

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Citation

Cooper, P. (1998a, September 01). Market research and democracy. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/market-research-and-democracy


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Citation

Rayner and Morgan (2018a, September 23). Insight automation: Democracy, ethics and efficiency. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/market-research-and-democracy