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Insight automation: Democracy, ethics and efficiency

Date of publication: September 23, 2018

Catalogue: Congress 2018

Authors: Jamie Rayner, Elizabeth P. Morgan

Abstract:

This case study outlines the way insights automation has paved the way for the efficient democratization of insights, to create a strategic role for market research within the corporation.

Jamie Rayner

Author

This is a long description of some author details.

Elizabeth P. Morgan

Author

This is a long description of some author details.

Research Papers

Insight automation: Democracy, ethics and efficiency

Catalogue: Congress 2018

Authors: Jamie Rayner, Elizabeth P. Morgan

 

September 23, 2018

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Citation

Rayner and Morgan (2018a, September 23). Insight automation: Democracy, ethics and efficiency. ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/insight-automation-democracy-ethics-and-efficiency-9372


Research Papers

Measuring radio's real ROI

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio

Authors: Mary Bennett, James D. Peacock

 

June 21, 2005

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Citation

Bennett and Peacock (2005a, June 21). Measuring radio's real ROI. ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/measuring-radio-s-real-roi


Videos

Editing the customer-centricity gene for the next century

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Adrian Terron

 

November 11, 2018

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Citation

Terron, A. (2018a, November 11). Editing the customer-centricity gene for the next century. ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/editing-the-customer-centricity-gene-for-the-next-century


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Citation

Rayner and Morgan (2018a, September 23). Insight automation: Democracy, ethics and efficiency. ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/editing-the-customer-centricity-gene-for-the-next-century