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Insight automation: Democracy, ethics and efficiency

Date of publication: September 23, 2018

Catalogue: Congress 2018

Authors: Jamie Rayner, Elizabeth P. Morgan

Abstract:

This case study outlines the way insights automation has paved the way for the efficient democratization of insights, to create a strategic role for market research within the corporation.

Jamie Rayner

Author

This is a long description of some author details.

Elizabeth P. Morgan

Author

This is a long description of some author details.

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Citation

Rayner and Morgan (2018a, September 23). Insight automation: Democracy, ethics and efficiency. ANA - ESOMAR. Retrieved July 15, 2025, from


https://ana.esomar.org/documents/insight-automation-democracy-ethics-and-efficiency