The digital day

Date of publication: October 21, 2010

Companies: GfK, Ofcom


People have more flexibility and choice than ever before when it comes to what, how and when they access media content and use communications services. The research presented here provides a snapshot of people's media and communications behaviour over a seven-day period. It has been designed to explore how people use media and communications devices throughout the day, which media and devices are used concurrently, and what attention people pay to the media they use.

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