Internet panel as a tool for TV programme appreciation research

Date of publication: June 9, 2002

Company: GfK

Abstract:

Programme appreciation is a much-used tool for programming purposes and programme development within public broadcasting organisations in the Netherlands. NOS Publieke Omroep requires daily reporting shortly after the programme broadcast. Measurement of appreciation can either be carried out single source through the TAM panel, or by means of a separate study. For years the public stations in the Netherlands have used a voting system within the TAM panel. Now, a completely new and revolutionary survey has been designed and tested. Pros and cons of either method are reviewed against the requirement of availability of timely results for users. Preliminary experience with the new Internet panel is positive and initial results indicate a successful transition.

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