Back

Keeping up with the mobile telephone customer

Date of publication: June 15, 1996

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Author: Colin Shaddick

Abstract:

The paper describes the progress of the mobile telephone market in the United Kingdom and the use of different research techniques employed to measure and develop this dynamic market sector. Using working examples the advantages and disadvantages of different research methods are explored.

Colin Shaddick

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Mobile telephone

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Authors: Pauline Knox, Barrie Parker

 

June 15, 1996

×

Citation

Knox and Parker (1996a, June 15). Mobile telephone. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/mobile-telephone


Research Papers

Is survey research keeping up with the benefits of technology?

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research

Author: Robert J. Herbold

Company: Procter & Gamble

June 15, 1988

×

Citation

Herbold, R. J. (1988a, June 15). Is survey research keeping up with the benefits of technology?. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/is-survey-research-keeping-up-with-the-benefits-of-technology-


Research Papers

Analysis of actual and potential customer of mobile communications In Italy

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry

Authors: Maurizio Soverini, Simonetta Armato, Mirella Belotti, Concetta Perone, Mario Fumi

Company: TIM (Telecom Italia)

June 15, 1998

×

Citation

Soverini, Armato, Belotti, Perone and Fumi (1998a, June 15). Analysis of actual and potential customer of mobile communications In Italy. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/analysis-of-actual-and-potential-customer-of-mobile-communications-in-italy


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Shaddick, C. (1996a, June 15). Keeping up with the mobile telephone customer. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/analysis-of-actual-and-potential-customer-of-mobile-communications-in-italy