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Keeping up with the mobile telephone customer

Date of publication: June 15, 1996

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Author: Colin Shaddick

Abstract:

The paper describes the progress of the mobile telephone market in the United Kingdom and the use of different research techniques employed to measure and develop this dynamic market sector. Using working examples the advantages and disadvantages of different research methods are explored.

Colin Shaddick

Author

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Research Papers

Mobile telephone

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Authors: Pauline Knox, Barrie Parker

 

June 15, 1996

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Citation

Knox and Parker (1996a, June 15). Mobile telephone. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/mobile-telephone


Research Papers

Is survey research keeping up with the benefits of technology?

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research

Author: Robert J. Herbold

Company: Procter & Gamble

June 15, 1988

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Herbold, R. J. (1988a, June 15). Is survey research keeping up with the benefits of technology?. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/is-survey-research-keeping-up-with-the-benefits-of-technology-


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Analysis of actual and potential customer of mobile communications In Italy

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry

Authors: Maurizio Soverini, Simonetta Armato, Mirella Belotti, Concetta Perone, Mario Fumi

Company: TIM (Telecom Italia)

June 15, 1998

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Soverini, Armato, Belotti, Perone and Fumi (1998a, June 15). Analysis of actual and potential customer of mobile communications In Italy. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/analysis-of-actual-and-potential-customer-of-mobile-communications-in-italy


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Citation

Shaddick, C. (1996a, June 15). Keeping up with the mobile telephone customer. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/analysis-of-actual-and-potential-customer-of-mobile-communications-in-italy