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Keeping up with the mobile telephone customer

Date of publication: June 15, 1996

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Author: Colin Shaddick

Abstract:

The paper describes the progress of the mobile telephone market in the United Kingdom and the use of different research techniques employed to measure and develop this dynamic market sector. Using working examples the advantages and disadvantages of different research methods are explored.

Colin Shaddick

Author

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Citation

Shaddick, C. (1996a, June 15). Keeping up with the mobile telephone customer. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/keeping-up-with-the-mobile-telephone-customer