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Keeping up with the mobile telephone customer

Date of publication: June 15, 1996

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Author: Colin Shaddick

Abstract:

The paper describes the progress of the mobile telephone market in the United Kingdom and the use of different research techniques employed to measure and develop this dynamic market sector. Using working examples the advantages and disadvantages of different research methods are explored.

Colin Shaddick

Author

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Research Papers

How to retain the image of a leader in changing business environment

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Authors: Elena Mosicheva, Tatiana Folomeeva

 

September 23, 2001

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Citation

Mosicheva and Folomeeva (2001a, September 23). How to retain the image of a leader in changing business environment. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/how-to-retain-the-image-of-a-leader-in-changing-business-environment


Research Papers

Prediction of customer segments with Neural Nets

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Authors: Knut Kvaal, Harald Djupvik

 

June 15, 1996

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Citation

Kvaal and Djupvik (1996a, June 15). Prediction of customer segments with Neural Nets. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/prediction-of-customer-segments-with-neural-nets


Research Papers

The convergence revolution

Catalogue: ESOMAR Telecommunications Marketing Conference 2004

Authors: Brian Cruikshank, Nilesh Modi

Company: Ipsos MRBI

November 7, 2004

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Citation

Cruikshank and Modi (2004a, November 07). The convergence revolution. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/the-convergence-revolution


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Citation

Shaddick, C. (1996a, June 15). Keeping up with the mobile telephone customer. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/the-convergence-revolution