Making global innovation work for global companies

Date of publication: May 10, 2006

Catalogue: Innovate 2006

Company: Nielsen

Abstract:

While there is a significant body of research on the organizational climate that is conducive to innovation, most of this research has a strong 'western' bias, concept, practice or culture. How much of this 'climate' is easily translatable to the high potential emerging markets and cultures in Asia? This paper draws upon literature and applies the oft-studied principles to the core issue of how multinational companies van drive innovation practices in their Indian subsidiary? What are the cultural barriers to and facilitators of innovation, and how can these be overcome or exploited?

Sangeeta Gupta

Author

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Rajiv Inamdar

Author

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