Abstract:
The objective of this paper is to specify, collect and classify the steps to be followed in designing, implementing and evaluating an Executive Development Program. The authors view the subject from a distinctly pragmatic viewpoint which is based on their experiences in this type of work. The steps described herein may also serve, with certain modifications and adjustments, as a basis for undergraduate or post-graduate level programs.
Research Papers
Practical education in marketing
Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Authors: Sergio Barraza Picone, José MarÃa Ferré Trenzano
 
June 1, 1976
Research Papers
Stipendienplatze in zehn instituten (English)
Catalogue: ESOMAR Congress 1966
Author: Elisabeth Noelle-Neumann
 
September 4, 1966
Research Papers
Recent experiences in Belgian marketing education
Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Authors: Jacques De Rijcke, R. Duyck
 
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