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Managing executive development programs

Date of publication: June 1, 1976

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Authors: Fred Wechsler, Sergio Barraza Picone

Abstract:

The objective of this paper is to specify, collect and classify the steps to be followed in designing, implementing and evaluating an Executive Development Program. The authors view the subject from a distinctly pragmatic viewpoint which is based on their experiences in this type of work. The steps described herein may also serve, with certain modifications and adjustments, as a basis for undergraduate or post-graduate level programs.

Fred Wechsler

Author

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Sergio Barraza Picone

Author

This is a long description of some author details.

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Catalogue: Seminar 1976: International Market Research

Authors: Giep (M.P.) Franzen, L. Light

 

April 1, 1976

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Franzen and Light (1976a, April 01). Standardize processes not programs. ANA - ESOMAR. Retrieved June 23, 2025, from


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Measuring and managing reputation

Catalogue: Congress 2011: Impact

Authors: Scott Miller, Yogesh Chavda

Company: Ipsos MRBI

September 18, 2011

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Strategic and structural implications in managing European brand development

Catalogue: Seminar 1994: Building Successful Brands

Author: William Ramsay

 

June 15, 1994

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Ramsay, W. (1994a, June 15). Strategic and structural implications in managing European brand development. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/strategic-and-structural-implications-in-managing-european-brand-development


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Citation

Wechsler and Barraza Picone (1976a, June 01). Managing executive development programs. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/strategic-and-structural-implications-in-managing-european-brand-development