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Managing executive development programs

Date of publication: June 1, 1976

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Authors: Fred Wechsler, Sergio Barraza Picone

Abstract:

The objective of this paper is to specify, collect and classify the steps to be followed in designing, implementing and evaluating an Executive Development Program. The authors view the subject from a distinctly pragmatic viewpoint which is based on their experiences in this type of work. The steps described herein may also serve, with certain modifications and adjustments, as a basis for undergraduate or post-graduate level programs.

Fred Wechsler

Author

This is a long description of some author details.

Sergio Barraza Picone

Author

This is a long description of some author details.

Research Papers

Practical education in marketing

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Authors: Sergio Barraza Picone, José María Ferré Trenzano

 

June 1, 1976

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Citation

Barraza Picone and Ferré Trenzano (1976a, June 01). Practical education in marketing. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/practical-education-in-marketing


Research Papers

Stipendienplatze in zehn instituten (English)

Catalogue: ESOMAR Congress 1966

Author: Elisabeth Noelle-Neumann

 

September 4, 1966

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Citation

Noelle-Neumann, E. (1966a, September 04). Stipendienplatze in zehn instituten (English). ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/stipendienplatze-in-zehn-instituten-english-


Research Papers

Recent experiences in Belgian marketing education

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Authors: Jacques De Rijcke, R. Duyck

 

June 1, 1976

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Citation

De Rijcke and Duyck (1976a, June 01). Recent experiences in Belgian marketing education. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/recent-experiences-in-belgian-marketing-education


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Citation

Wechsler and Barraza Picone (1976a, June 01). Managing executive development programs. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/recent-experiences-in-belgian-marketing-education