Back

Mapping strategic options for the Dutch consumer association

Date of publication: September 1, 1999

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Company:

Authors: Frits Spangenberg, Lex Liebregts

Abstract:

An holistic research model was applied for both strategic and operational innovations, which segments consumers on the basis of norms and values, and maps out the driving forces of social change.

Frits Spangenberg

Author

This is a long description of some author details.

Lex Liebregts

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Brand mapping

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research

Authors: Juanita M. Byrne-Quinn, Michael M. Roe

 

June 15, 1988

×

Citation

Byrne-Quinn and Roe (1988a, June 15). Brand mapping. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/brand-mapping


Research Papers

Strategic marketing needs strategic research

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: John Rice

 

June 15, 1983

×

Citation

Rice, J. (1983a, June 15). Strategic marketing needs strategic research. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/strategic-marketing-needs-strategic-research


Research Papers

Mapping cultural values for global marketing and advertising

Catalogue: ESOMAR Congress 1997: Learning From The Future

Author: Marieke de Mooij

 

September 1, 1997

×

Citation

de Mooij, M. (1997a, September 01). Mapping cultural values for global marketing and advertising. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/mapping-cultural-values-for-global-marketing-and-advertising


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Spangenberg and Liebregts (1999a, September 01). Mapping strategic options for the Dutch consumer association. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/mapping-cultural-values-for-global-marketing-and-advertising