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Mapping strategic options for the Dutch consumer association

Date of publication: September 1, 1999

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Company:

Authors: Frits Spangenberg, Lex Liebregts

Abstract:

An holistic research model was applied for both strategic and operational innovations, which segments consumers on the basis of norms and values, and maps out the driving forces of social change.

Frits Spangenberg

Author

This is a long description of some author details.

Lex Liebregts

Author

This is a long description of some author details.

Research Papers

Taking a fresh look at old markets

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Authors: Norbert Homma, Alain de Vulpian

 

June 15, 1992

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Citation

Homma and de Vulpian (1992a, June 15). Taking a fresh look at old markets. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/taking-a-fresh-look-at-old-markets


Research Papers

Cross-cultural consumer targets in a context of rapid social change

Catalogue: Seminar 1997: From International To Cross-Cultural Marketing

Authors: Christine Woesler Panafieu, Daniel Weber, Agnieszka Krason

 

November 1, 1997

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Citation

Panafieu, Weber and Krason (1997a, November 01). Cross-cultural consumer targets in a context of rapid social change . ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/cross-cultural-consumer-targets-in-a-context-of-rapid-social-change-


Research Papers

Foresight and innovation

Catalogue: Congress 2006: Foresight

Authors: Katja Henke, Markus Buchwald, Thomas Perry, Oliver Tabino

Companies: Deutsche Telekom, SINUS Markt- und Sozialforschung GmbH

September 17, 2006

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Citation

Henke, Buchwald, Perry and Tabino (2006a, September 17). Foresight and innovation. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/foresight-and-innovation


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Citation

Spangenberg and Liebregts (1999a, September 01). Mapping strategic options for the Dutch consumer association. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/foresight-and-innovation