Abstract:
An holistic research model was applied for both strategic and operational innovations, which segments consumers on the basis of norms and values, and maps out the driving forces of social change.
Research Papers
Taking a fresh look at old markets
Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Authors: Norbert Homma, Alain de Vulpian
 
June 15, 1992
Research Papers
Cross-cultural consumer targets in a context of rapid social change
Catalogue: Seminar 1997: From International To Cross-Cultural Marketing
Authors: Christine Woesler Panafieu, Daniel Weber, Agnieszka Krason
 
November 1, 1997
Research Papers
Foresight and innovation
Catalogue: Congress 2006: Foresight
Authors: Katja Henke, Markus Buchwald, Thomas Perry, Oliver Tabino
Companies: Deutsche Telekom, SINUS Markt- und Sozialforschung GmbH
September 17, 2006
