Market research

Date of publication: November 19, 2009

Abstract:

This presentation is based on a case study on the process of developing concepts for residential property products. The real estate market in China hasn't reached its maturity stage and many people are just starting to move from shabby rooms shared by generations to modern apartments. It remains difficult for consumers to verbally express their needs accurately. A new methodology was designed to explore consumers' potential needs and translate these needs into the languages that designers can understand, and finally reflect them in product concepts.

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