Abstract:
This paper is founded on the market research carried out by the author in 1987 in the Market Research Centre - Zagreb, for the needs of a specific Yugoslav conglomerate which is involved in the production and processing of zinc, alloys and chemical products. The basic impetus for the research was an assumption that the existing corporate image was inconsistent.
This could also be of interest:
Research Papers
The role of marketing research in corporate planning
Catalogue: Seminar 1987: Identifying Change in European Agriculture
Author: Jarrad D. Blank
 
June 15, 1987
Case Studies
A case of corporate communication through media synergy
Catalogue: WM3 2009: Change Is In The Air...
Authors: Matteo Cardani, Carlotta Ventura
Company: Wavemaker
May 7, 2009
