Marketing to young consumers segmentation + life style

Date of publication: August 1, 2000


The aim of the paper is to show the common points in the segmentation of young consumers (0-25 years old), who have different back grounds (family, school, consumption, media...). Some attitudes and behaviours between the youngers are influenced by factors that are no more national (music, fashion, films etc.)

Joël-Yves le Bigot


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