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Marketing to young consumers segmentation + life style

Date of publication: August 1, 2000

Catalogue: New Monograph Series Vol.9: Researching Youth

Author: Joël-Yves le Bigot

Abstract:

The aim of the paper is to show the common points in the segmentation of young consumers (0-25 years old), who have different back grounds (family, school, consumption, media...). Some attitudes and behaviours between the youngers are influenced by factors that are no more national (music, fashion, films etc.)

Joël-Yves le Bigot

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Marketing to young consumers: Segmentation + life-style

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Citation

le Bigot, J. (1992a, June 15). Marketing to young consumers: Segmentation + life-style. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/marketing-to-young-consumers-segmentation-life-style


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Nelson and Lovell (1975a, August 01). Using life style and social trends to shape the future of media. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/using-life-style-and-social-trends-to-shape-the-future-of-media


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Pugnet and Coutin (1982a, June 15). Life style applications to bank customers. ANA - ESOMAR. Retrieved April 26, 2024, from


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Citation

le Bigot, J. (2000a, August 01). Marketing to young consumers segmentation + life style . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/life-style-applications-to-bank-customers