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Marketing to young consumers segmentation + life style

Date of publication: August 1, 2000

Catalogue: New Monograph Series Vol.9: Researching Youth

Author: Joël-Yves le Bigot

Abstract:

The aim of the paper is to show the common points in the segmentation of young consumers (0-25 years old), who have different back grounds (family, school, consumption, media...). Some attitudes and behaviours between the youngers are influenced by factors that are no more national (music, fashion, films etc.)

Joël-Yves le Bigot

Author

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Research Papers

Learning brands

Catalogue: New Monograph Series Vol.9: Researching Youth

Authors: Robert G. Wyckham, Colleen Collins Dodd

 

August 1, 2000

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Citation

Wyckham and Dodd (2000a, August 01). Learning brands . ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/learning-brands-


Research Papers

Using market research to enhance corporate innovation

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Author: Michael Cohen

 

September 1, 1999

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Citation

Cohen, M. (1999a, September 01). Using market research to enhance corporate innovation. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/using-market-research-to-enhance-corporate-innovation


Research Papers

'All humanity is one undivided and indivisible family' (Mohandas K. Gandhi)

Catalogue: Congress 2011: Impact

Authors: Catriona Ferris, Barbie Clarke

Company: Unilever

September 18, 2011

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Citation

Ferris and Clarke (2011a, September 18). 'All humanity is one undivided and indivisible family' (Mohandas K. Gandhi). ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/-all-humanity-is-one-undivided-and-indivisible-family-mohandas-k-gandhi-


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Citation

le Bigot, J. (2000a, August 01). Marketing to young consumers segmentation + life style . ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/-all-humanity-is-one-undivided-and-indivisible-family-mohandas-k-gandhi-