Abstract:
The aim of the paper is to show the common points in the segmentation of young consumers (0-25 years old), who have different back grounds (family, school, consumption, media...). Some attitudes and behaviours between the youngers are influenced by factors that are no more national (music, fashion, films etc.)
Research Papers
Learning brands
Catalogue: New Monograph Series Vol.9: Researching Youth
Authors: Robert G. Wyckham, Colleen Collins Dodd
 
August 1, 2000
Research Papers
Using market research to enhance corporate innovation
Catalogue: ESOMAR Congress 1999: The Race For Innovation
Author: Michael Cohen
 
September 1, 1999
Research Papers
'All humanity is one undivided and indivisible family' (Mohandas K. Gandhi)
Catalogue: Congress 2011: Impact
Authors: Catriona Ferris, Barbie Clarke
Company: Unilever
September 18, 2011
