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Maximizing respondent engagement

Date of publication: September 19, 2007

Catalogue: Congress 2007: Excellence

Company: Vision Critical

Authors: Monique Morden, Jennifer Reid, Angus Reid

Abstract:

This presentation outlines the results of a quantitative study using a split sample design to demonstrate increased respondent engagement and better data quality from Fusion surveys (online surveys incorporating rich media techniques) versus Flat surveys (traditional online survey format). The data was collected in five countries across three continents: Canada, USA, UK, France and Australia. Approximately 3,500 interviews were conducted in total: just over 1,000 in each of Canada and the USA, and just over 400 in each of the UK, France and Australia.

Monique Morden

Author

This is a long description of some author details.

Jennifer Reid

Author

This is a long description of some author details.

Angus Reid

Author

This is a long description of some author details.

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Citation

Morden, Reid and Reid (2007a, September 19). Maximizing respondent engagement. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/maximizing-respondent-engagement