Back

Maximizing respondent engagement

Date of publication: September 19, 2007

Catalogue: Congress 2007: Excellence

Company: Vision Critical

Authors: Monique Morden, Jennifer Reid, Angus Reid

Abstract:

This presentation outlines the results of a quantitative study using a split sample design to demonstrate increased respondent engagement and better data quality from Fusion surveys (online surveys incorporating rich media techniques) versus Flat surveys (traditional online survey format). The data was collected in five countries across three continents: Canada, USA, UK, France and Australia. Approximately 3,500 interviews were conducted in total: just over 1,000 in each of Canada and the USA, and just over 400 in each of the UK, France and Australia.

Monique Morden

Author

This is a long description of some author details.

Jennifer Reid

Author

This is a long description of some author details.

Angus Reid

Author

This is a long description of some author details.

Research Papers

My Telstra experience is an agent of change

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity

Authors: Peter Harris, Bob Sharma, Frederic Anne

Companies: Vision Critical, Telstra

March 20, 2011

×

Citation

Harris, Sharma and Anne (2011a, March 20). My Telstra experience is an agent of change. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/my-telstra-experience-is-an-agent-of-change


Research Papers

This could be heaven

Catalogue: WM3 2007

Author: John H. Faasse

 

June 3, 2007

×

Citation

Faasse, J. H. (2007a, June 03). This could be heaven. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/this-could-be-heaven


Research Papers

Cross-media measurement by the centralized data collection of comparable data

Catalogue: WM3 2009: Change Is In The Air...

Author: Tanja Hackenbruch

Company: GfK

May 7, 2009

×

Citation

Hackenbruch, T. (2009a, May 07). Cross-media measurement by the centralized data collection of comparable data. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/cross-media-measurement-by-the-centralized-data-collection-of-comparable-data


  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Morden, Reid and Reid (2007a, September 19). Maximizing respondent engagement. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/cross-media-measurement-by-the-centralized-data-collection-of-comparable-data