Abstract:

This presentation outlines the results of a quantitative study using a split sample design to demonstrate increased respondent engagement and better data quality from Fusion surveys (online surveys incorporating rich media techniques) versus Flat surveys (traditional online survey format). The data was collected in five countries across three continents: Canada, USA, UK, France and Australia. Approximately 3,500 interviews were conducted in total: just over 1,000 in each of Canada and the USA, and just over 400 in each of the UK, France and Australia.