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Mobile content services from customers' point of view

Date of publication: October 20, 2002

Catalogue: ESOMAR Telecommunications Marketing Conference 2002

Author: Lenka Silerová

Abstract:

The paper is an example of researching and handling content services in Eurotel Prague. The strong role of substitutes, primarily the Internet, and limited capability of current hardware represent the main limitations for mobile content services usage. On the other hand, the availability and reliability of mobile content is evaluated very positively. Valuable segments are strongly interested in relevant content.

Lenka Silerová

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Silerová, L. (2002a, October 20). Mobile content services from customers' point of view. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/mobile-devices-and-consumer-marketing