Back

New media

Date of publication: June 15, 1984

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Tony Twyman

Abstract:

This paper reviews new developments in the electronic media and to a lesser extent the print media and considers the new media areas which are emerging. The implications of these developments and new technology for future media research methodology and systems are discussed.

Tony Twyman

Author

This is a long description of some author details.

Research Papers

Media research: From Jurassic Park to 2001+

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Authors: Roger Gane, Tony Twyman

 

June 15, 1994

×

Citation

Gane and Twyman (1994a, June 15). Media research: From Jurassic Park to 2001+. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/media-research-from-jurassic-park-to-2001-


Research Papers

Measuring small audiences

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Authors: Tony Twyman, Steve Wilcox

 

June 15, 1998

×

Citation

Twyman and Wilcox (1998a, June 15). Measuring small audiences . ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/measuring-small-audiences-


Research Papers

Towards a European standard for television audience measurement

Catalogue: Seminar 1988: Media And Media Research

Author: Tony Twyman

 

June 15, 1988

×

Citation

Twyman, T. (1988a, June 15). Towards a European standard for television audience measurement. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/towards-a-european-standard-for-television-audience-measurement


  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Twyman, T. (1984a, June 15). New media. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/towards-a-european-standard-for-television-audience-measurement