Organizational research reinvigoration

Date of publication: September 26, 2013

Abstract:

As a top five Internet company, AOL has historically struggled with the role of research, analytics and insights. In the past two years, however, the company re- oriented itself around the voice of the consumer. In doing so, research became a critical function – central to the company’s decision making. This session delves into how the team architected the turnaround and the lessons that other research organisations can take away from this experience.

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