Abstract:

The main thesis of this paper is that researchers are placing themselves in danger from their failure to realize the financial constraints of their clients when researching the new Europe. If researchers see pan-European studies as a profit goldmine, multiplying the revenue of every job by the number of countries now being covered, they will soon discover the error of their ways. A new approach is necessary. It lies with the over-used word coordination and has two elements: structure and technology. These will provide the efficiencies to reflect those being forced on our clients. The future motto for those conducting pan-Euro studies should be less is more.