Abstract:
For those of us from a manufacturing environment panel research means to an overwhelming degree continuous monitoring of markets through retail and consumer panels. In the UK the key operators are Nielsen and Audits of Great Britain (AGB). The AGB service is properly referred to as the Television Consumer Audit (TCA). I shall speak as a company man, the company being United Biscuits (UB) but these observations and thoughts cannot but be seasoned by, on the one hand thirteen years client service experience at Nielsens, and on the other several years as a member and Chairman of the TCA Users Committee. This is a liaison committee involving AGB, the television contractors, and the manufacturer clients.
This could also be of interest:
Research Papers
Panel satisfaction index
Catalogue: Panel Research 2007
Authors: Andera Gadeib, Laetitia Sassinot-Uny
Company: Dialego AG
October 28, 2007
Research Papers
Panel research
Catalogue: Consumer Market Research Handbook
Author: John Parfitt
 
August 1, 1986
Research Papers
The superiority of panel research
Catalogue: Panel Research 2007
Authors: Brian Fine, Con Menictas, Edward Wei
Company: Colmar Brunton
October 28, 2007
