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Peanuts diagnostic research

Date of publication: July 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

This research was undertaken to investigate:

1. Attitudes to Peanuts in general, covering usage occasions, motivations for usage, perceived nutritional value, etc.;

2. Attitudes to Sun Pat compared to KP, Jungle Fresh, Big D, etc;

3. Responses to existing pack sizes and designs, and to an experimental coated product. 

CRAM/Peter Cooper Archive

Author

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Research Papers

Diagnostic evaluation

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Authors: Hilary Gaines, Wendy Rolls

Company: KANTAR TNS Malaysia

June 15, 1997

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Citation

Gaines and Rolls (1997a, June 15). Diagnostic evaluation. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/diagnostic-evaluation


Research Papers

Diagnostic and predictive advertising pre-testing

Catalogue: MENAP Forum 1996: Pressure On Profit

Author: Ravi Miglani

 

March 1, 1996

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Citation

Miglani, R. (1996a, March 01). Diagnostic and predictive advertising pre-testing. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/diagnostic-and-predictive-advertising-pre-testing


Webinars

Introducing 10 diagnostic techniques to help optimize your mobile surveys

Catalogue: Webinars 2017

Authors: Steve Wigmore, Alexander Wheatley

Company: Kantar

November 7, 2017

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Citation

Wigmore and Wheatley (2017a, November 07). Introducing 10 diagnostic techniques to help optimize your mobile surveys. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/introducing-10-diagnostic-techniques-to-help-optimize-your-mobile-surveys


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Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

, C. (1979a, July 01). Peanuts diagnostic research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/introducing-10-diagnostic-techniques-to-help-optimize-your-mobile-surveys