Peanuts diagnostic research

Date of publication: July 1, 1979


This research was undertaken to investigate:

1. Attitudes to Peanuts in general, covering usage occasions, motivations for usage, perceived nutritional value, etc.;

2. Attitudes to Sun Pat compared to KP, Jungle Fresh, Big D, etc;

3. Responses to existing pack sizes and designs, and to an experimental coated product. 

CRAM/Peter Cooper Archive


This is a long description of some author details.

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Research Papers

Research Papers


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