Abstract:
The information available about the world of youth is not sufficient to foster our understanding or perception of it. Can the quality of 'listening' be improved by enhancing interpersonal relationships, thereby stimulating a better acquisition of information? Based on the assumption that, in order to deepen the knowledge of the social world of young people, nobody understands the needs of this community better than the community itself. Peer Survey is a survey method in which interviewer and interviewee belong to the same community group based on age, social rank or status.
This could also be of interest:
Research Papers
German radio multi-method survey 1995
Catalogue: 2nd Radio Research Symposium
Author: Dieter Müller-Veeh
 
June 15, 1997
Research Papers
Changing the radio survey method
Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Henriette Hoffmann, Dieter Müller-Veeh
 
June 15, 1999
Videos
Leveraging the peer group support system
Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Lee Lee Wei, Nur Amalina Abdul Rashid
Company: Kantar
May 23, 2018
