Peoplemeters in non-telephone homes

Date of publication: June 15, 1998

Abstract:

In 1994 only 37% of households in Poland were equipped with a telephone. Surveys conducted before setting up a peoplemeter panel showed substantial differences between telephone and non-telephone bones in terms of their social structure, TV equipment and patterns of wing. This paper describes technical and methodological questions raised by the decision to include in the panel approximately 45% of non phone homes supported by cellular phones. Panel statistics and e sent viewing data justify this decision.

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