Abstract:
In 1994 only 37% of households in Poland were equipped with a telephone. Surveys conducted before setting up a peoplemeter panel showed substantial differences between telephone and non-telephone bones in terms of their social structure, TV equipment and patterns of wing. This paper describes technical and methodological questions raised by the decision to include in the panel approximately 45% of non phone homes supported by cellular phones. Panel statistics and e sent viewing data justify this decision.
This could also be of interest:
Research Papers
What peoplemeters can measure
Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Tony Twyman
 
May 1, 1994
Research Papers
Peoplemeters
Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Joseph C. Philport
 
May 1, 1994
Research Papers
The development of a non-telephone peoplemeter for third world environments
Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Bryan W. Butler
 
June 15, 1992
