Perceptions of survey participation

Date of publication: October 23, 2005

Catalogue: Latin America 2005

Abstract:

As market research achieves maturity in Brazil and Mexico, some of the very same problems crippling practitioners in North America and Europe show up in survey cooperation trends and the issue of the vanishing respondent. This paper focuses on these types of methodological issues and examines how the image of the survey industry fosters or hinders the rise of problems critically shaping the quality of our data.

  • PDF
  • This could also be of interest