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Pharmaceutical concept tests by telephone

Date of publication: March 1, 1975

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development

Author: Ralph Weill

Abstract:

The general image of telephone interviewing is of very short quantitative measurements.Therefore , the idea of using telephone interviewing for studies with medical doctors has so far rarely been realised. This is true despite of the fact that doctors have a 100% telephone penetration.

Ralph Weill

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Research Papers

Media measurement by telephone and viewdata

Catalogue: Seminar 1982: Improving Media Research

Author: John Clemens

 

June 15, 1982

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Citation

Clemens, J. (1982a, June 15). Media measurement by telephone and viewdata. ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/media-measurement-by-telephone-and-viewdata


Research Papers

Concept testing in the pre-launch phase

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development

Author: John S. Burton

 

March 1, 1975

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Citation

Burton, J. S. (1975a, March 01). Concept testing in the pre-launch phase. ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/concept-testing-in-the-pre-launch-phase


Research Papers

Telephone, mail and other techniques

Catalogue: Consumer Market Research Handbook

Authors: Leonard R. England, Peter Arnold

 

August 1, 1986

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Citation

England and Arnold (1986a, August 01). Telephone, mail and other techniques. ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/telephone-mail-and-other-techniques


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Citation

Weill, R. (1975a, March 01). Pharmaceutical concept tests by telephone. ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/telephone-mail-and-other-techniques