Abstract:

This paper is a summary of findings from a photo study conducted among 450 kids aged 8 and 11 years from nine European countries: United Kingdom, Germany, Spain, France, Italy, Netherlands, Sweden, Denmark, and Norway. Kids were asked to take pictures, fill out a diary, draw pictures, design ads, and create inventions to illustrate the key influencers and influences in their lives. Findings were analysed by age, gender and region with a special focus on the French sample.