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Power buyers or cautious shoppers?

Date of publication: June 15, 1999

Catalogue: ESOMAR Net Effects 1999

Author: Andrew Elder

Abstract:

This paper describes the result of a segmentation analysis of attitudes towards electronic commerce. A random sample of Internet users in the United States formed five distinct segments with varying beliefs concerning the usefulness security and convenience of e-commerce. These segments have been profiled extensively and compared against similar segmentation results obtained from a Web-based convenience sample.

Andrew Elder

Author

This is a long description of some author details.

Research Papers

Measuring consumers' Internet behavior

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

Author: Gian M. Fulgoni

Company: comScore ARS

June 20, 2003

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Citation

Fulgoni, G. M. (2003a, June 20). Measuring consumers' Internet behavior . ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/measuring-consumers-internet-behavior-


Research Papers

Recall or re-enact?

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Ng Chong Hin, Evelyn Chok, Jinyu Lim, Nidhi Khanwalkar, Hui Xin Cheah

Company: Consulting Group - Asia Insight Pte. Ltd.

May 19, 2016

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Citation

Chong Hin, Chok, Lim, Khanwalkar and Cheah (2016a, May 19). Recall or re-enact?. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/recall-or-re-enact--8653


Research Papers

Web surveys

Catalogue: ESOMAR Net Effects 1999

Authors: Vasja Vehovar, Zenel Batagelj

 

June 15, 1999

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Citation

Vehovar and Batagelj (1999a, June 15). Web surveys. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/web-surveys


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Citation

Elder, A. (1999a, June 15). Power buyers or cautious shoppers?. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/web-surveys