Print media research
Abstract:
This chapter is concerned with research into print media in the sense of newspapers and magazines, whether aimed at a wide, general audience or a narrower, more specialised one. This introductory section comprises, first, a brief review of the several purposes to which research in this area is put and, second, a synopsis of the order and content of the other parts of the chapter.
This could also be of interest:
Research Papers
Plus print
Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Rolf Speetzen
June 15, 1984
Research Papers
Plus print
Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research
Author: Rolf Speetzen
June 15, 1977
Research Papers
Print media and television in the SummoScanner
Catalogue: Seminar 1988: Media And Media Research
Author: Harold de Bock
Company: Burke, Inc.
June 15, 1988
