Print media research
Abstract:
This chapter is concerned with research into print media in the sense of newspapers and magazines, whether aimed at a wide, general audience or a narrower, more specialised one. This introductory section comprises, first, a brief review of the several purposes to which research in this area is put and, second, a synopsis of the order and content of the other parts of the chapter.
Research Papers
Recognition versus recency
Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research
Author: Rolf Speetzen
June 15, 1980
Research Papers
Research for publishers
Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: R. A. Roberts-Miller, Nigel Spackman
June 15, 1972
Research Papers
Reading probabilities
Catalogue: Seminar 1990: The Quality Of Media Information
Authors: Sigurd Bennike, Hanne Treu Olsen, Simon Ortmann
June 15, 1990
