Print media research

Date of publication: August 1, 1986

Abstract:

This chapter is concerned with research into print media in the sense of newspapers and magazines, whether aimed at a wide, general audience or a narrower, more specialised one. This introductory section comprises, first, a brief review of the several purposes to which research in this area is put and, second, a synopsis of the order and content of the other parts of the chapter.

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