Abstract:

In France, each year a National Readership survey is conducted under the sponsorship of the Centre d'Etudes des Supports de Publicite (CESP). The CESP is a private association of about 200 members who are either Advertisers, Advertising Agencies or media owners ; its function is to carry out media audience surveys in order to provide the media data needed by the Advertising Industry. Each member contributes to the financing of CESP activities by an annual subscription, which takes into account his own advertising expenditures or income.