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Providing data just in time

Date of publication: June 15, 1994

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research

Author: Johan Aucamp

Abstract:

This paper first challenges the implied assumption that (a high proportion of) data is NOT provided in time. In a modern world, with CATI, and with more than 90% of business interviews being done by telephone, there is no reason why the data should not be supplied in time. The paper then outlines a new technique, interviews on diskette, combining telephone, mailout and self-completion CAPI, which can save a great deal of time, especially at the data-processing end of the survey.

Johan Aucamp

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Aucamp, J. (1994a, June 15). Providing data just in time. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/consumer-purchasing-patterns-in-successive-time-periods