Qualitative in-depth research on prudential agents responses to the 'burglary' tv advertising campaign

Date of publication: March 1, 1978


Research into reactions of consumers to the first burst of national Prudential TV advertising has been conducted. This research was undertaken to examine Agents' reactions to it and to the idea of TV advertising, in order to make the positioning and development of TV advertising more effective. 

CRAM/Peter Cooper Archive


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