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Qualitative in-depth research on prudential agents responses to the 'burglary' tv advertising campaign

Date of publication: March 1, 1978

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Research into reactions of consumers to the first burst of national Prudential TV advertising has been conducted. This research was undertaken to examine Agents' reactions to it and to the idea of TV advertising, in order to make the positioning and development of TV advertising more effective. 

CRAM/Peter Cooper Archive

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, C. (1976a, December 01). Consumer research on the Prudential 1976 tv campaign life assurance: Baby. ANA - ESOMAR. Retrieved June 01, 2025, from


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https://ana.esomar.org/documents/qualitative-pretest-of-corporate-campaign


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Citation

, C. (1978a, March 01). Qualitative in-depth research on prudential agents responses to the 'burglary' tv advertising campaign. ANA - ESOMAR. Retrieved June 01, 2025, from


https://ana.esomar.org/documents/qualitative-pretest-of-corporate-campaign