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Qualitative research on Project Jupiter

Date of publication: June 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Project 'Jupiter' is a pseudo-alcoholic (2% level) soft drink for the 12-15 year-old market. These concepts were available as pulse slides, packs, and product descriptions. The general purpose of this research was to test these concepts prior to the development of the actual drinks. It was planned that research at this stage could identify one or two concepts that can proceed to product development if they justified it. 

CRAM/Peter Cooper Archive

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Citation

, C. (1976a, June 01). Qualitative research on Project Jupiter. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-project-trudeau