Qualitative research on the potential market for a new hard contact lens from Optrex

Date of publication: August 1, 1976


Optrex Ltd. is preparing to launch a new range of contact lenses, and prior to launch needed to determine the optimum promotional approach to opticians as well as obtaining some first ree actions to the technical specifications of the lens, and opticians' reactions to the concept of Optrex as a lens manufacturer/supplier to the optical profession. 

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