Abstract:
Optrex Ltd. is preparing to launch a new range of contact lenses, and prior to launch needed to determine the optimum promotional approach to opticians as well as obtaining some first ree actions to the technical specifications of the lens, and opticians' reactions to the concept of Optrex as a lens manufacturer/supplier to the optical profession.
This could also be of interest:
Research Reports
Summary report on additional opticians' group and conclusions for all five groups
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
October 1, 1976
Research Reports
Qualitative research on Transoft soft lens disinfecting agent
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
February 1, 1979
Research Papers
Market potential
Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Authors: Steven H. Cohen, Donald A. Anderson, Jill Hesser
 
June 15, 1996
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