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Radical changes in the Dutch NRS

Date of publication: June 15, 1982

Catalogue: Seminar 1982: Improving Media Research

Author: Joop L. van Vliet

Abstract:

Earlier this month a new NOP media-survey started. Not an important feat in itself. Important is, however, that it is entirely different from its predecessors - especially in the methodological aspects. The alterations are based on the results of quite extensive research. It seems worthwhile to discuss in this paper WHAT changes, WHY it changes, HOW it changes and WHEREIN the changes presumably will result. Changing a survey, that remained - almost - unchanged for 10 successive years, is not a minor thing. This paper hopes to prove that we were justified in doing so.

Joop L. van Vliet

Author

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Citation

van Vliet, J. L. (1982a, June 15). Radical changes in the Dutch NRS. ANA - ESOMAR. Retrieved August 22, 2025, from


https://ana.esomar.org/documents/radical-changes-in-the-dutch-nrs